As a fifth-generation Montana ranch family, the Johnson's have a keen sense of responsibility to be good stewards of the land that they have been entrusted with. They realize the management decisions they make not only affect their bottom line, but their choices can also impact neighbors next door or those in the next county. Lance and Nicole's first priority is to keep the land sustainable for generations to come, including their two daughters, Irene and Sadie.
According to Lance, “one of the keys to long-term ranching is having quality cattle that work for us, not us working for them. This includes smaller framed cows that effectively convert grass into beef while maintaining a healthy environment. Dad always said; ‘If you take care of the land, it will take care of you.'" Lance and his family strive for a healthy ecosystem. Most species of wildlife traditionally found in central Montana are thriving on their home ranch and coexisting peacefully with the cattle.
Irene and Sadie, are key to helping the ranch run smoothly. They assist year-round with everything from moving cattle to running the hay equipment. Both girls are honor roll students, active in 4H, FFA, and high school sports. “We are especially thankful for Wild Sky beef sponsoring our girls in their rodeo activities, and the opportunity to lease grass from American Prairie Reserve,” said Nicole..